Shopify Bundle Products: A Comprehensive Guide for Merchants
If you want to increase your average order value (AOV) and get more out of your online store, using Shopify bundle products could be the answer.
Today, merchants around the world are using Shopify bundle products to drive more sales and increase customer loyalty. They can also be an effective way to move slow-selling items.
This article will walk you through everything you need to know about Shopify bundle products. We'll start by explaining what they are and how they work. Then, we will show you how to create them in your online shop. Finally, we'll share some tips for promoting them effectively.
What Are Shopify Bundle Products?
In a nutshell, Shopify bundle products are a collection of two or more items that are sold together as a single product. When you create a bundle product in your Shopify store, you're creating multiple individual products linked together.
What makes bundle products so popular is that they offer a great way to sell multiple items at once, appealing to both your customers and your bottom line.
Mostly, products are bundled in two ways:
- Upsells: This is when you offer a bundle of products as an upgrade to a single product that the customer is already interested in. For example, you might offer a bundle that includes a phone case, screen protector, and car charger as an upgrade to the customer's purchase of a new iPhone.
- Cross-sells: This is when you offer a bundle of products as an add-on to a purchase that the customer has already made. For example, you might sell a bundle of laundry detergent, fabric softener, and bleach together as an add-on to the customer's purchase of a new washing machine.
The way you bundle your products can have a significant impact on your sales. Research shows that 10-30% of e-commerce revenue comes from cross-selling and upselling. Therefore, it's worth taking the time to create effective bundle products.
10 Different Types Of Shopify Bundle Products
There are various types of Shopify bundle products:
Pure Bundling
Pure bundling is when you create a bundle of products sold together as a single unit. For example, you might sell a bundle of books, including a novel, a non-fiction book, and a children's book.
Kit Bundling
Kit bundling is when you create a bundle of products that must be used together to achieve the desired outcome. For example, you might sell a bundle of home improvement products that includes a hammer, a saw, and screws.
Combo Bundling
Combo bundling is when you create a bundle of products that can be used together or separately. For instance, a merchant might sell a bundle of a shirt, ties, and socks. The customer can choose to buy any or all of the products in the bundle.
Mix & Match Bundling
Another type of bundling is mix and match bundling. This is when the merchant allows the customer to choose any combination of products they want from a group of products. So, for example, a customer could buy a shirt, pants, and shoes from an online clothing store that uses mix and match bundling.
New Product Bundling
When introducing a new product, you might want to bundle it with your existing products to create a promotion. This is a great way to introduce a new product to your customers and increase sales of your older products simultaneously.
Gift Set Bundling
A gift set is a type of bundle where all of the products in the set are related to each other. This might include a set of beauty products, kitchen gadgets, or a set of home decor items.
BOGO Bundling (Buy X Get Y)
Buy-One-Get-One (BOGO) bundling, also known as buy X get Y bundling, is when a merchant offers a discount to customers who purchase a certain number of products. For example, a merchant might offer a free product if the customer buys two products.
Free Shipping Bundling
Another type of bundle that's becoming increasingly popular is free shipping bundling. This is when a merchant offers free shipping on all orders over a certain amount. For example, you might offer free shipping on all orders over $50.
Old Inventory Bundling
This is one of the most popular Shopify bundle products. It's when a merchant offers a discount on older products to make room for new inventory. So, for example, a merchant might sell a bundle of two products for the price of one. This is also known as clearance bundling.
Seasonal Bundling
Many merchants offer seasonal bundles around major holidays. These might include gift ideas for Christmas, back-to-school supplies, or Easter baskets.
There are many different bundles that merchants can use to increase sales and attract new customers. By using a mix of the different types of bundles, you can create a perfect promotion for their business and their customers.
Why Use Shopify Bundle Products?
Use Shopify bundle products, you can help boost your sales, clear old inventory, and more. Here are some of the best reasons to use this tactic:
Increased Sales
When you offer a package deal, you're essentially offering a discount on the combined items. This can be an effective way to increase your sales, as customers are more likely to buy multiple items when they're offered at a lower price than if they were bought separately.
Simplified Shopping
Bundle products make shopping simpler for your customers. Instead of searching through your inventory for the individual items they want, they can find all of the items they're interested in purchasing in one place. This can be especially helpful if you have a large inventory or offer a wide variety of products.
Increased Customer Satisfaction
When customers are satisfied with their shopping experience, they're more likely to return in the future and recommend your store to others. Offering bundle products can help improve customer satisfaction, making the shopping process easier and more convenient.
Save Time And Money
Shopify bundle products can help you save time and money. By creating bundled products, you can streamline your inventory and make it easier for customers to find what they're looking for. You can also save on shipping costs by combining multiple items into one shipment.
Surplus Inventory Reduction
If you have products that are not selling well individually, you can bundle them together to create a new product. This can help you clear out your inventory and make room for new products while providing your customers with an attractive deal.
What Is Price Bundling?
Sometimes, Shopify bundle products are offered with an added value or a discount. This is often referred to as price bundling.
In price bundling, a merchant offers a group of products or services for sale as a package deal. This can be an attractive option for customers since they can purchase multiple items at once and save money.
The idea behind price bundling is that the customer wouldn't buy all of the items in the bundle if they were offered individually at a higher price. It eliminates negative feelings associated with spending money (commonly known as the "pain of paying"). This is especially beneficial when the items in the bundle complement each other.
By including an attractive discount or adding some sense of value (free shipping, for example), merchants can encourage customers to buy more products at once. This is because they feel like they're getting a good deal.
How To Create A Bundle Product
When creating a bundle product in Shopify, there are a few things you need to take into account.
The Type of Product You Are Creating
This is the first step in creating a bundle product. You need to decide what type of product you are creating. A bundle product can be a variant group, an assembly, or a kit.
Creating A Bundle Product As A Variant Group
To create a bundle product as a variant group, you'll need to create a new collection and add the products you want to include in the bundle.
Creating A Bundle Product As An Assembly
To create a bundle product as an assembly, you'll need to create a new product and select the 'Assembly' type. You'll need to add the products you want to include in the bundle. This option is best for products that are sold together as a set.
Creating A Bundle Product As A Kit
To create a bundle product as a kit, you'll need to create a new product and select the 'Kit' type. Doing this will add a set of fields to the product form that will allow you to add the products that you want to include in the bundle.
The Name And Description Of Your Bundle Product
Another thing you need to keep in mind is the name and description of your bundle product. Like with any other Shopify product, you need to make sure that it is clear and concise. The name should be easy to remember, and the description should accurately reflect what's included in the bundle.
Below are a few tips to help you create a name and description for your bundle product:
- Be creative: Creativity is vital when it comes to naming your bundle product. Try to come up with a name that is fun and memorable.
- Include the benefits: Make sure to list the benefits of purchasing your bundle product. This will help persuade customers to buy.
- Keep it short: The name and description should be brief and easy to read. Don't include too much information or customers will be overwhelmed.
The Price Of Your Bundle Product
Setting the price of your bundle product can be a little tricky. You want to make sure that you're charging enough to cover the cost of the products included in the bundle, but you also don't want to price it too high.
Here are a few tips to help you set the price of your bundle product:
- Consider the cost of the products: When setting the price of your bundle product, consider the cost of the included products. Don't underprice, or you'll lose money. Don't overprice them either, or you may lose customers.
- Compare to other bundle products: Compare the price of your bundle product to other similar Shopify bundle products. This will help you determine if you're pricing it too high or too low.
- Price them competitively: Make sure to price your bundle product competitively. This will help you attract more customers.
The SKU For Your Bundle Product
An SKU is a unique identifier for your Shopify bundle products. It is used to track the product and helps with inventory management. When creating a bundle product, you need to create an SKU for each of the included products in the bundle.
Here are a few tips for creating an SKU for your bundle product:
- Make it unique: Make sure that the SKU for your bundle product is unique. This enables you to track the product more easily.
- Include all of the products: Include the SKU for each of the products included in the bundle. This will make it easier to track inventory and manage orders.
How To Promote Your Bundle Product
Now that you've created a bundle product, it's time to promote it. Here are a few tips for promoting your Shopify bundle product:
- Create a landing page: Create a dedicated landing page for your bundle product. This will help customers learn more about the product and decide whether or not to purchase it.
- Include a Call to Action: Include a Call to Action on your landing page, such as "Buy Now" or "Add to Cart." This will make it easier for customers to purchase the product.
- Share images on social media: Share images of the products included in your bundle product on social media. This will help promote the product and attract more customers.
- Add it to your collection: Add your bundle product to one of your existing collections. This will make it easier for customers to find and purchase the product.
- Include a banner ad: Include a banner ad for your bundle product on your website or blog. This will help promote the product and attract more customers.
Shopify Bundle Products: Using Reconciliation Software to Maximize Your Sales
When you're selling products in bundles, it's important to use reconciliation software along with other apps to keep track of your inventory and sales. This way, you can be sure that you're not overselling or underselling any of your products.
Reconciliation software such as Reconcilely can help you keep track of your inventory levels, sales data, and more. You can also use it to easily reconcile Shopify bundle products and track your profits.
Another software worth mentioning is Bundles.app. This software was specifically designed for Shopify bundle products. It helps you keep track of your inventory, sales, and more. You can also use it to create reports and track your profits.
With features such as sync with Xero, group sale management, and bulk bundle imports, this software is a great option for those looking for a revolutionary reconciliation experience.
You can even integrate Reconciley and Bundles.app to get the best of both worlds. This will help you keep track of your inventory and sales data while also providing a great user experience.
When choosing a reconciliation software, be sure to choose one that is compatible with your Shopify store. There are many different options available, so be sure to find the right one for your business.
Final Thoughts
Creating Shopify bundle products can be a great way to attract more customers and increase sales. They help you sell more products, but they can also help you increase the average order value.
As a merchant, it's essential to understand how Shopify bundle products work and the best way to promote them. With this article at your disposal, you now have all the information you need to create and promote your very own Shopify bundle product.
